The internet users keep piling up everyday. More and more people choose to buy things or doing their business online. This moving up the business focus and make the business owner get more creative in facilitating the people who wants to buy stuffs online.
If the business owner is not creative enough, their customer base will choose other products from other companies. This is why you, the business owner, should be aware of the internet phenomenon. You need to watch out your customer’s behaviors and tweaking your system based on it.
As a starting point, you could build an e-commerce website. Put all the things that you sell in there, and let your customers know about this website. You could print the website address in the products bag and let your visitors know that they could shop in your new e-commerce website. Other way to spread the word is by putting the ads in the local newspapers or magazines. You don’t have to shot for TV ads first because it will be too expensive. However, if you could handle payment, then by all means, do it!
To make your e-commerce website different with other competitors, you need to establish your own USP (Unique Selling Position). If you already have USP offline, then bring it online. Make it easier for your customers to identify your e-commerce website with others. You could also offer them coupons for online shopping or give them special discounts if they purchase the goods online. Either way, let the customers know the benefits of online shopping.
After you have your own e-commerce website and establish your USP in it, it’s time for you to start the online marketing. Online marketing is quite different with the traditional marketing where you only have to put your ads on a TV, and you’re done.
It’s not as simple as that ! Since the visitors most likely to come to your website from the search engine or from similar websites that have the same contents with yours, you should make your visitors easier to find your website by ranking high in the search engine or putting your ads on other websites.
No matter what you choose, just make sure that the content in your website are update regularly so it will make the search engine spider easier to find your website and put your website in a high ranking.
Some of the online marketing that you could do is article marketing, viral marketing, banner advertising, video marketing, podcast marketing, and so on. Check out some more online marketing tutorial to find the best way to market your products online and do it.
